Former workers at the web giant Google have launched a rival search engine.
Called Cuil, from the Gaelic for knowledge and hazel, its founders claim it does a better and more comprehensive job of indexing information online.
The technology it uses to index the web can understand the context surrounding each page and the concepts driving search requests, say the founders.
Cuil, pronounced "cool", says it uses more than 120 billion webpages to build up its index of the information it finds on the web. Cuil have said that they use more than 120 billion web pages to build up their index, the search engine say that this is more than Google. We are not certain how many Microsoft index, but it will be less than this figure.
Cuil have said that they will not keep your personal information and this is a great marketing angle, considering everyone is concerned about their online privacy.
Google and Microsoft keep their search results in a classic format, where Cuil makes things pretty by displaying results in a magazine format.
Cuil founders, Anna Patterson, Russell Power and Louis Monier are former Google staffers. The other founder Tom Patterson worked for IBM and others on search and storage technologies. By declaring its aim of taking on Google, Cuil joins a long list of others that have tried and largely failed to dent the search giant's market share. Other contenders include Teoma, Vivisimo, Snap, Mahalo and Powerset Source : BBC News